Privacy policy

Last updated: April 4, 2025

This Privacy Policy describes how Demi-Doux (the 'Site', 'we', 'us', or 'our') collects, uses, and shares your personal data when you visit, use, or make a purchase from demi-doux.com (the 'Site') or otherwise communicate with us about the Site (collectively, the 'Services'). For the purposes of this Privacy Policy, 'you' and 'your' refer to you as the user of the Services, whether you are a customer, website visitor, or any other individual from whom we have collected information under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, adjust the 'Last Updated' date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Data
To provide the Services, we collect personal information about you from various sources, as outlined below. The data we collect and use depends on your interactions with us.

In addition to the specific uses outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Data We Collect
The type of personal data we collect about you depends on your interactions with our Site and your use of our Services. When we use the term 'personal data,' we mean data that identifies, relates to, or describes you, or that can be reasonably associated with you. The categories and specific types of personal data we collect are outlined in the following sections.

Information We Collect Directly from You
Information you provide directly to us via our Services may include:

  • Contact details, including your name, address, phone number, and email address.
  • Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account details, including your username, password, security questions, and other information used for account security.
  • Customer support information, including any information you choose to include in your communication with us, such as when you send a message through the Services.

For certain features of the Services, we may require you to provide specific information about yourself. You can choose not to provide this information, but in that case, you may not be able to use or access these features.

Information We Collect About Your Use
We may also automatically collect certain information about your interaction with the Services ('Usage Data'). This may include device information, browser information, network connection information, your IP address, and other details regarding your interaction with the Services.

Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Lightspeed.
  • Our payment processors, who collect payment details (e.g., bank account, credit card, or debit card information, billing address) to process your payment, fulfill your orders, and provide the products or services you request, so we can perform our agreement with you.
  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties with whom we collaborate may automatically collect certain information using online tracking technologies, such as pixels, web beacons, third-party software development kits, libraries, and cookies.

All information we obtain from third parties is handled in accordance with this Privacy Policy.
See also the section below, Third-Party Websites and Links.

How We Use Your Personal Data

  • Provision of Products and Services: We use your personal data to provide you with the Services according to the agreement we have with you, including processing your payments, fulfilling your orders, sending notifications regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other features related to your account.
  • Marketing and Advertising: We may use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or post, and displaying advertisements for products or services. This may mean using your personal data to tailor the Services and advertisements on our Site and other websites. If you are an EEA resident, the legal basis for this data processing activity is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR.
  • Security and Fraud Prevention: We use your personal data to detect, investigate, or take action against fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account login details secure. We strongly recommend that you do not share your username, password, or other access details with anyone else. If you suspect that your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR.
  • Communication and Service Improvement: We use your personal data to provide customer support and improve our Services. This is in our legitimate interest to communicate with you, provide effective services, and maintain our business relationship with you, according to Art. 6 (1) (f) GDPR.