Hi, I’m Marie-Claire—mom of three, wife, and a longtime lover of cozy nights, and someone with a lifelong weakness for all things French (yes, croissants included). I love storytelling, fashion, health, and a good scrolling session on Pinterest.
For as long as I can remember, I’ve had a thing for sleepwear. My suitcase is always packed with dreamy pyjamas, but I could never find the perfect mix of soft, stylish, and all-day-wearable. So after years of dreaming, moving places, raising kids, and turning 40, I finally brought Demi Doux to life. Sleepwear that blends comfort with style.
To me, a good pyjama is more than just for sleep—it’s about feeling amazing in your me-time moments and looking great while doing it.
Demi-Doux
At Demi-Doux, we believe that the magic of self-care starts the moment you slip into something that feels as good as it looks. Born from a lifelong love for cozy nights and timeless style, Demi-Doux is a sleepwear brand designed to bring a little je ne sais quoi to your everyday routine.
But Demi-Doux is not just a sleepwear brand—it’s a way of living. It’s about embracing those in-between moments: the quiet before the chaos, the calm after a long day, the mornings when you linger just a little longer.
It’s about creating a space where comfort meets confidence, where you feel beautiful, inside and out. Think: a Saturday morning coffee in bed with your spouse (non-negotiable), yoga sessions that calm your mind, or those cozy mornings a/o evenings by the fire with your kids and friends.
Designed for the night owls, the daydreamers,and the ‘one-more-episode’ rebels.
How it all began
At Demi-Doux, we believe that the magic of self-care starts the moment you slip into something that feels as good as it looks. Born from a lifelong love for cozy nights and timeless style, Demi-Doux is a sleepwear brand designed to bring a little je ne sais quoi to your everyday routine.
But Demi-Doux is not just a sleepwear brand—it’s a way of living. It’s about embracing those in-between moments: the quiet before the chaos, the calm after a long day, the mornings when you linger just a little longer.
It’s about creating a space where comfort meets confidence, where you feel beautiful, inside and out. Think: a Saturday morning coffee in bed with your spouse (non-negotiable), yoga sessions that calm your mind, or those cozy mornings a/o evenings by the fire with your kids and friends.