Bonjour!

I’m Marie-Claire. Mom of three, wife, and a longtime lover of cozy nights, and someone with a lifelong weakness for all things French (yes, croissants included). I love storytelling, fashion, health, and a good scrolling session on Pinterest.

Demi-Doux is for women who balance it all. But know that selfcare isn't selfish, it's essential. Let us wrap you in comfort, softness & style. This is for you.

For as long as I can remember, I’ve had a thing for sleepwear. My suitcase was always packed with dreamy pyjamas, but I could never find the perfect mix of soft, stylish, and all-day-wearable. So after years of dreaming, moving places, raising kids, and turning 40, I finally brought Demi Doux to life. Sleepwear that blends comfort with style.

To me, a good pyjama is more than just for sleep it’s about feeling amazing in your me-time moments and looking great while doing it.

For the woman who juggles work meetings, school pickups, scraped knees, and bedtime stories like it’s second nature. You pour love into everyone around you. And now it's time you care about yourself too.