Behind the Scenes of Our First Shoot

Demi-Diaries: Behind the Scenes of Our First Shoot
Cherie, let me take you behind the scenes of the first Demi Doux photoshoot – it was nothing short of magic. Picture this: a stunning house with soft, neutral tones, a perfect mix of cozy and chic, just like the pyjamas we were about to feature. It wasn’t just about pretty clothes (though, let’s be honest, the pyjamas were pretty amazing); it was about creating an atmosphere that would feel as inviting and calming as slipping into your favorite pair of Demi Doux pyjamas at the end of a busy day.

Why This Setting?
We knew the right setting would make all the difference. Our goal was to capture the essence of what Demi Doux is all about – effortless elegance and a sense of peace, all wrapped up in cozy vibes. And what better place to do that than in a beautiful home that felt both luxurious and lived-in?
The house we chose had the perfect balance of light and warmth – soft beige walls, warm wooden floors, and a sense of calm in every corner. It had that feeling of being home – where you want to curl up with a good book, or have friends over for a lazy brunch. Every detail was in tune with the color palette of our collection – soft pastels, warm neutrals, and just the right touch of sophistication. We wanted to transport you into that me-time moment, where nothing else matters except you and your relaxation.

The Models: All About That ‘Je Ne Sais Quoi’
When choosing models, we knew we had to find women who embodied the spirit of Demi Doux – women who are both down-to-earth and effortlessly chic, with that elusive ‘je ne sais quoi’ vibe. You know the one – that certain something that you can't quite put into words, but it’s magnetic and beautiful.
Our models weren’t just gorgeous on the outside; they exuded confidence and a sense of calm that felt exactly right for the collection. They embodied everything Demi Doux stands for: relaxed, chic, with a touch of mystery. And let’s be honest – they wore the pyjamas, the pyjamas didn’t wear them. They brought our designs to life with their natural elegance, making every shot feel authentic and just a little bit magical.

The Photographer: Jos – A Master of Mood
Now, let’s talk about the mastermind behind the lens, Jos. When you’re working on a shoot, it’s not just about snapping pictures – it’s about creating a feeling. Jos got that from the moment we met. He knows how to make something look effortless, even when it’s anything but. His ability to capture those small, intimate moments – a glance, a soft laugh, the feeling of the light in a room – is what makes him a genius.

He’s got this incredible way of making everyone feel completely at ease, which was key when capturing the natural, relaxed vibe we wanted for Demi Doux. The whole day felt like a flow, with Jos guiding the shoot and capturing everything from the bigger moments to the tiny details that make it all come together.

The Makeup Artist: Ilja – Beauty with Subtlety
And then there’s Ilja – our makeup artist, whose artistry made the models look like they’d just rolled out of bed looking effortlessly flawless. The goal wasn’t to overdo it; we wanted a natural, glowing look that felt real. No heavy contouring or bold colors – just subtle beauty that highlighted the models’ best features and gave them that ‘fresh-faced, yet radiant’ vibe.
Ilja knew exactly how to enhance the models’ natural beauty without masking it, and that’s exactly what we wanted for the shoot. It was all about authenticity and allowing the pyjamas to shine – not the makeup.

Wrapping It Up
Looking back, it feels like everything just clicked on that shoot day. The setting, the models, the photographer, and the makeup artist – they all brought their own magic to the table, and together, we captured something truly special. A moment of calm, a glimpse into the world of Demi Doux, where comfort meets elegance, and ‘me-time’ becomes the most luxurious part of your day.

We hope you enjoyed this little peek behind the curtain, Cherie. And stay tuned – the final images will be here soon, and we can’t wait for you to see them!

With love,
Marie – Founder & Dreamer-in-Chief