Designed for the night owls, the daydreamers, and the 'one-more-episode ’ rebels.

Hear Hear to the woman who knows that self-care isn’t selfish, it’s essential, For the woman who balance it all but still find the time to dance in the kitchen, To the mother who can switch from superwoman to a soft, cozy dreamer in the blink of an eye.
This is for you.

View our first collection

Here she is! Our very first collection. It’s soft, like cloud-soft. Breathable and with the perfect fit. Honestly, it’s that kind of pyjama you didn't know you needed. Shop now and make her yours.

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Demi-Diaries

  • The Story of Our First Collection

    The Story of Our First Collection

    Welcome, Cherie! Pull up a chair, pour yourself a glass of whatever you like (or maybe a cup of chamomile tea – we’re all about balance here), and let me...

    The Story of Our First Collection

    Welcome, Cherie! Pull up a chair, pour yourself a glass of whatever you like (or maybe a cup of chamomile tea – we’re all about balance here), and let me...

  • Behind the Scenes of Our First Shoot

    Behind the Scenes of Our First Shoot

    Demi-Diaries: Behind the Scenes of Our First ShootCherie, let me take you behind the scenes of the first Demi Doux photoshoot – it was nothing short of magic. Picture this:...

    Behind the Scenes of Our First Shoot

    Demi-Diaries: Behind the Scenes of Our First ShootCherie, let me take you behind the scenes of the first Demi Doux photoshoot – it was nothing short of magic. Picture this:...

  • Me-Time Without the Guilt

    Me-Time Without the Guilt

    Let’s talk about me-time, Cherie. You know that feeling when you finally get a moment to yourself, the house is (somewhat) quiet, and you're thinking: "Yes! It's MY time!" But...

    Me-Time Without the Guilt

    Let’s talk about me-time, Cherie. You know that feeling when you finally get a moment to yourself, the house is (somewhat) quiet, and you're thinking: "Yes! It's MY time!" But...

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Enchanté, je suis Marie

Ever since I can remember, I’ve been obsessed with sleepwear. They’re more than just clothing to me. But I I could never find something that ticked all the boxes: soft, stylish, and something I wouldn’t mind wearing all day if I had to. Enter Demi Doux. A sleepwear brand for women who balance it all, love a touch of luxury, and need a bit of extra softness in their lives. This is for you. 

With love,

Marie-Claire
Founder & Dreamer-in-Chief of Demi Doux

Learn more about our journey